Van Kaam practises IP and media law. Within these fields we know every corner. Every end. Every possible pitfall. It's knowing both ends that makes us one of a kind. To know upfront what the other party will do, before they even think about it.
Praised for its knowledge, speed, 'hands-on approach' and 'great value for money'.
- The Legal 500
The team is "excellent at what they do in this sector" and the lawyers are "extremely reliable.'
- Chambers
Trademark hijacking with Roy Donders
For Nederlandsmedianieuws.nl Remco Klöters wrote an article about the trademark rights of Roy Donders (Dutch celebrity stylist and reality star). Below you find a short introduction and a link to the full article (in Dutch).
Do you know the latest business model in marketing? Hijack the name of a Dutch celebrity as a trademark and then introduce yourself as the new 'strategic and creative online partner of trademarks'. This strategy was used last year by a marketing agency from Waalwijk (the Netherlands).
Does it actually work? No, fortunately for stylist and reality star Roy Donders the District Court of Zeeland-West Brabant decided that such a way of 'trademark hijacking' is unacceptable. The marketing agency therefore has no other option then creating a different and above all, a more creative strategy.