A new future for sounds and scents?
Trademark law has a long history of high-profile cases. The constantly innovating digital society keeps providing new opportunities. The European agenda was completed with a new task in 2014: intensifying and modernizing the EU Intellectual Property framework. The new EU Trademark Regulation and Trademarks Directive entered into force on 23 March 2016. The new regulations should make the current trademark regulation more effective, efficient and consistent. How much will the new regulation affect the possibility to register sound and scent trademarks?